Website & Systems Audit
Before you spend another dollar on marketing, find out what's actually broken. We audit your entire digital operation — website performance, SEO health, conversion paths, automation gaps, and tech stack efficiency — then hand you a prioritized roadmap that shows exactly where you're losing revenue and how to fix it.
Get a Free Audit AssessmentSample audit scorecard — typical small business
You Can't Fix What You Can't See
Your website is underperforming and you don't know why
Traffic is flat. Leads are inconsistent. Your site loads slowly on mobile. But you don't have visibility into what's actually wrong — you just know the results aren't there.
Your tools and systems are disconnected
CRM doesn't talk to your website. Leads fall through cracks. You're manually copying data between spreadsheets. You've added tools over the years but nobody has evaluated whether they actually work together.
You're spending on marketing with no diagnostic baseline
You're about to invest in a new website, or SEO, or ads — but you don't have a clear picture of your current state. Without a baseline, you can't measure improvement or prioritize the highest-impact investments.
A Complete Diagnostic in 4 Steps
Discovery Call
30-minute call to understand your business goals, current pain points, tech stack, and what success looks like. We scope the audit to what matters most to your revenue.
Data Collection
We run diagnostics across your website, analytics, SEO footprint, lead flow, CRM, and any automation tools. Automated crawls plus manual review of every conversion path.
Analysis & Scoring
Every area gets scored and benchmarked. We identify revenue leaks, quick wins, and systemic issues. Findings are tied to estimated business impact — not just technical scores.
Roadmap Delivery
You get a comprehensive report with a prioritized action plan. 45-minute walkthrough call to review findings, answer questions, and align on next steps. No obligation to hire us for implementation.
What You Get
- Website performance analysis (Core Web Vitals, load time, mobile responsiveness)
- Technical SEO audit (crawl errors, indexing, sitemap, structured data, canonical issues)
- On-page SEO review (title tags, meta descriptions, heading structure, keyword gaps)
- Conversion path analysis (CTAs, forms, page flow, drop-off identification)
- Lead handling audit (response time, routing, follow-up gaps, CRM workflow review)
- Automation gap analysis (manual processes that should be automated, workflow mapping)
- Tech stack evaluation (current tools, integration gaps, redundancies, cost analysis)
- Competitor benchmarking (how your digital presence compares to top local competitors)
- Scored audit report with red/amber/green ratings across all categories
- Prioritized roadmap with estimated impact, effort, and recommended sequence
- Quick-win list: changes that can be implemented immediately for fast results
- 45-minute walkthrough call reviewing all findings and recommendations
Our audit combines automated diagnostic tools with manual expert review. Automated crawls catch the technical issues at scale; human analysis connects those findings to your specific business context and revenue impact.
- Google PageSpeed Insights and Lighthouse for Core Web Vitals and performance scoring
- Screaming Frog crawler for technical SEO issues (broken links, redirect chains, duplicate content, missing meta)
- Google Analytics 4 analysis for traffic patterns, user behavior, and conversion funnel data
- Google Search Console review for indexing issues, keyword positions, and crawl errors
- Heatmap and session recording analysis (Hotjar/Clarity) where available
- CRM workflow audit: lead stages, automation rules, pipeline configuration review
- Mobile-first testing across multiple devices and connection speeds
- Accessibility spot-check (WCAG basics: alt text, contrast, keyboard nav, form labels)
- Security review: SSL configuration, mixed content, exposed admin panels, outdated software
Who This Is For
Business Planning a Website Redesign
Before spending $10K+ on a new site, get a clear picture of what's actually wrong with the current one. Half the time, targeted fixes deliver better ROI than a full rebuild. The audit tells you which path makes more sense for your business.
Company Scaling Up Marketing Spend
You're about to increase your ad budget or hire an SEO agency. An audit ensures your foundation is solid first — no point driving more traffic to a site that doesn't convert or a CRM that loses leads.
Business Owner Who Knows Something Isn't Working
You see competitors winning. Leads feel inconsistent. Your team is doing manual work that should be automated. You know there's untapped revenue but can't pinpoint where. The audit replaces gut feelings with a data-backed action plan.
What This Actually Does for You
Stop guessing what's wrong. Get a scored, prioritized diagnostic that shows exactly where revenue is being lost and what to fix first.
Every recommendation is ranked by business impact. You invest in the changes that move the revenue needle most, not whatever sounds trendy.
You can't measure improvement without a starting point. The audit creates a documented baseline so every future investment is measurable.
Most audits uncover 3–5 changes that can be implemented in days and deliver measurable results within weeks. Low effort, high impact.
Related Services
Get Your Free Audit Assessment
Tell us about your business and we'll scope a comprehensive audit tailored to your goals. No sales pitch — just a clear picture of where you stand and where the opportunities are.
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